• WORK
  • ABOUT
  • RESUME
  • CONTACT

J AARON GUILES

ART DIRECTOR / DESIGNER

  • WORK
  • ABOUT
  • RESUME
  • CONTACT

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WEBSITE TOOLS

Produced a series of tools throughout burtsbees.com that help consumers make educated decisions about finding the right products and provide education around the many natural product ingredients.

 
 

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LIP SHADE FINDER

Created a short and simple tool to help women find their perfect lip shade.

VISIT TOOL

 
_0001_Intro _ Find Your Perfect Shade _ Rollover.jpg
_0009_Step 1 _ Hazel _ Brown _ Gold & Silver.jpg
_0011_Step 2 _ Default _ Cool.jpg
_0000_Cool.jpg
_0003_Video Player Overlay.jpg
_0001_Intro _ Find Your Perfect Shade _ Rollover.jpg _0009_Step 1 _ Hazel _ Brown _ Gold & Silver.jpg _0011_Step 2 _ Default _ Cool.jpg _0000_Cool.jpg _0003_Video Player Overlay.jpg
 

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FACE CARE GUIDE

Built a tool that helped women select a face care regimen based on their skin condition. This tool also provided education around the product lines and the natural ingredients that go into them.

VISIT TOOL

 
_0000_Intro.jpg
_0007_Product Line _ Why Natural _ Rollover.jpg
_0008_Product Line _ Overlay _ Why Natural.jpg
_0009_Product Line _ Overlay _ Sensitive _ Overview.jpg
_0010_Product Line _ Overlay _ Sensitive _ How to Use.jpg
_0011_Product Line _ Overlay _ Sensitive _ Video.jpg
_0000_Face Care Guide _ Overlay _ Q1.jpg
_0002_Face Care Guide _ Overlay _ Q1 _ UST _ Selected.jpg
_0015_Face Care Guide _ Overlay _ Q2 _ Answer.jpg
_0022_Face Care Guide _ Overlay _ Q3 _ Sensitive _ Answer.jpg
_0029_Face Care Guide _ Overlay _ Q3 _ IH _ b.jpg
_0043_Face Care Guide _ Overlay _ Q4 _ Sensitive _ Severe _ Rollover.jpg
_0050_Face Care Guide _ Overlay _ Q5 _ Extreme _ Rollover.jpg
_0053_Face Care Guide _ Overlay _ Q6 _ Answer.jpg
_0072_Face Care Guide _ Overlay _ Q8 _ Acne _ UST _ Selected.jpg
_0073_Face Care Guide _ Overlay _ Summary.jpg
_0001_Quick View _ Rollover.jpg
_0002_Quick View _ Overlay _ Summary.jpg
_0000_Intro.jpg _0007_Product Line _ Why Natural _ Rollover.jpg _0008_Product Line _ Overlay _ Why Natural.jpg _0009_Product Line _ Overlay _ Sensitive _ Overview.jpg _0010_Product Line _ Overlay _ Sensitive _ How to Use.jpg _0011_Product Line _ Overlay _ Sensitive _ Video.jpg _0000_Face Care Guide _ Overlay _ Q1.jpg _0002_Face Care Guide _ Overlay _ Q1 _ UST _ Selected.jpg _0015_Face Care Guide _ Overlay _ Q2 _ Answer.jpg _0022_Face Care Guide _ Overlay _ Q3 _ Sensitive _ Answer.jpg _0029_Face Care Guide _ Overlay _ Q3 _ IH _ b.jpg _0043_Face Care Guide _ Overlay _ Q4 _ Sensitive _ Severe _ Rollover.jpg _0050_Face Care Guide _ Overlay _ Q5 _ Extreme _ Rollover.jpg _0053_Face Care Guide _ Overlay _ Q6 _ Answer.jpg _0072_Face Care Guide _ Overlay _ Q8 _ Acne _ UST _ Selected.jpg _0073_Face Care Guide _ Overlay _ Summary.jpg _0001_Quick View _ Rollover.jpg _0002_Quick View _ Overlay _ Summary.jpg
 

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SENSITIVE SKIN GUIDE

Designed a guide that introduced a new Sensitive Skin Care product line and a quiz asking women about their sensitive skin. The guide also showcased the natural ingredients used in the product.

VISIT TOOL

 
01_FCG_Intro_a_09.jpg
_0000_Default.jpg
_0002_Q&A _ 1 _ Checked.jpg
_0002_Chemical Irritations.jpg
_0000_cotton extract.jpg
_0003_eyebright.jpg
_0000_Default.jpg
_0001_Facial Cleanser.jpg
_0005_Video Player.jpg
01_FCG_Intro_a_09.jpg _0000_Default.jpg _0002_Q&A _ 1 _ Checked.jpg _0002_Chemical Irritations.jpg _0000_cotton extract.jpg _0003_eyebright.jpg _0000_Default.jpg _0001_Facial Cleanser.jpg _0005_Video Player.jpg
 

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FACEBOOK TABS

Created a series of Facebook tabs that showcased some of the best products that Burt's Bees has to offer in a fun, engaging way.

 
 

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INTENSE HYDRATION

Built a tab that supported the launch of their Intense Hydration line. We included stories from real women who suffer from extremely dry skin. Their journal stories were captured over a six-week trial of using the products.

VISIT TAB

 
View fullsize 1  Burt s Bees.png
View fullsize 1  Burt s Bees(1).png
View fullsize 1  Burt s Bees(2).png
View fullsize 1  Burt s Bees(4).png
 

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SHARE YOUR SHIMMER

Burt's Bees developed three new colors for its Lip Shimmer product line. This Facebook tab promoted the colors along with a fun and engaging way for fans to share a personal story about what makes them shimmer. Fans could identify their shimmer color and then share a story that would display on the tab.

 
View fullsize _0000_Default.jpg
View fullsize _0002_Overlay _ Share Your Shimmer _ Default.jpg
View fullsize _0003_Overlay _ Share Your Shimmer _ Message.jpg
View fullsize _0005_FB Overlay _ Post to Your Wall.jpg
View fullsize _0007_Overlay _ Video Gallery _ Coming Soon.jpg
View fullsize _0008_Overlay _ Video Gallery _ All Videos.jpg
 

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HOW DO YOU CUPUAÇU?

This tab supported a new body lotion that contained a unique ingredient, Cupuaçu. We used a Mad-Lib style approach, asking fans to create a humorous story about how, when, and where they Cupuaçu.

VISIT TAB

 
View fullsize _0001_Mad Lib _ Dropdown 1.jpg
View fullsize _0010_Mad Lib _ Selection 5.jpg
View fullsize _0011_Story Overlay.jpg
View fullsize _0015_Product Gallery Overlay _ 01.jpg

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CUPUAÇU ON THE STREET VIDEO

Produced a fun video that challenged everyday people to try and pronounce the name of this unique ingredient.

 
 

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BEE MERRY + BRIGHT

As part of the 2011 holiday campaign, we created a tab that gave users a chance to win free products from Burt's Bees. We also created the "Tacky Sweater Party," a tactic that encouraged users to add a virtual tacky sweater to their profile picture. For every picture, Burt's Bees donated $1 to charity.

 
_0001_Giftbox _ Falling.jpg
_0002_Giftbox _ Closed.jpg
_0003_Giftbox _ Cracked Open.jpg
_0004_Giftbox _ Whiteout.jpg
_0005_Product Shot _ Falling.jpg
_0006_Results _ Body Lotion.jpg
_0007_Results _ Cuticle Cream.jpg
_0008_Results _ Lip Balm.jpg
_0000_Results _ _Sleigh Ride_ Wallpaper.jpg
_0001_Results _ _Bee Merry and Bright_ Wallpaper.jpg
_0001_Giftbox _ Falling.jpg _0002_Giftbox _ Closed.jpg _0003_Giftbox _ Cracked Open.jpg _0004_Giftbox _ Whiteout.jpg _0005_Product Shot _ Falling.jpg _0006_Results _ Body Lotion.jpg _0007_Results _ Cuticle Cream.jpg _0008_Results _ Lip Balm.jpg _0000_Results _ _Sleigh Ride_ Wallpaper.jpg _0001_Results _ _Bee Merry and Bright_ Wallpaper.jpg
_0007_Bee Merry _ c1.jpg
_0008_Bee Merry _ c2.jpg
_0009_Bee Merry _ c3.jpg
_0010_Bee Merry _ c4.jpg
_0011_Bee Merry _ c5.jpg
_0007_Bee Merry _ c1.jpg _0008_Bee Merry _ c2.jpg _0009_Bee Merry _ c3.jpg _0010_Bee Merry _ c4.jpg _0011_Bee Merry _ c5.jpg
 

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SOCIAL MEDIA IMAGES

Over the years, we created countless social media images for Burt's Facebook and Pinterest accounts to promote products and share the beauty of nature.

 
 

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