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In 2014, Slugger introduced three new, completely redesigned BBCOR bats. Focusing on the performance of the PRIME 915 and the BBCOR lifestyle, we created a series of adlobs to establish the look and tone of the campaign.

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FOCUS: Art Direction + Design
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DATE: February 2014
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CLIENT: Louisville Slugger

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In 2013, the Peter G. Peterson Foundation was looking to update its brand to reflect the spirit and mission of the foundation: to secure a brighter financial future for America. The Foundation also wanted to redesign their website to make it fully responsive and focused on creating awareness, establishing credibility, and motivating action – all while presenting complex fiscal topics in a simple, effective way. The intended audiences ranged from the elite policy maker to the concerned citizen.

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FOCUS: Art Direction + Design
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DATE: August 2013 / In-Progress
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CLIENT: Peter G. Peterson Foundation

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In 2012, Sallie Mae was looking for a way to help high school students prep for college. We designed a mobile app to maximize every moment between now and college. Max U was so successful that Sallie Mae wanted us to repurpose the foundation of the app to build an entirely new app. Taking the concept of a roadmap guiding you on your journey to college, we refreshed the look and feel of Max U to create College Ahead.

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FOCUS: Art Direction + Design + Illustration
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DATE: November 2012 / In-Progress
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CLIENT: SallieMae / Upromise

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In 2013, Novartis Oncology had a vision to enhance collaboration within the oncology community in order to advance the industry toward personalized medicine. It conducted an international industry survey and needed a campaign to launch and share the survey findings. We were challenged to name the program, develop a visual identity, design data visualizations, build a website, create an overview video, and produce ad concepts to raise awareness at a large oncology conference.

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FOCUS: Art Direction + Design
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DATE: April 2013 / In-Progress
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CLIENT: Novartis Oncology

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In 2013, Omni Hotels & Resorts was ready to completely redesign their eight-year-old website to be fully responsive and user-friendly. The client challenged us to: improve the overall user experience, develop innovative ways to search and navigate the site, reduce dependency on online travel agents, and increase sales, all while generating "travel envy" by creating a best-in-class experience.

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FOCUS: Art Direction + Design
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DATE: September 2013
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CLIENT: Omni Hotels & Resorts

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In 2013, Slugger embarked on a full brand restage. After establishing the look and feel, we dove into redesigning their website from the ground up to support baseball, fastpitch and slowpitch. Under the "Leave Your Mark" platform, we helped the brand extended its message into all things print, digital, and social.

VISIT SITE

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FOCUS: Art Direction + Design
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DATE: January 2013 / In-Progress
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CLIENT: Louisville Slugger

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In 2013, Sam's Club challenged us to show branding concepts for a new customer loyalty program focused on healthcare. We brainstormed name options and explored visual applications to illustrate the many different forms the brand could take.

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FOCUS: Art Direction + Design
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DATE: June 2013
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CLIENT: Sam's Club

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For two years, I led and directed the digital design efforts for Burt's Bees. During that time, I created and supported digital campaigns, product launches, and social engagements. We built many helpful tools for the website, created fun experiences on the brand's Facebook profile, and kickstarted a presence on Pinterest. While working on the business, our efforts helped drive the brand's fan base from a few thousand fans on Facebook to over one million!

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FOCUS: Art Direction + Design
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DATE: 2011-2013
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CLIENT: Burt's Bees

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In 2011, we created a short animated video explaining the services that MODsocket offers. The video is designed to entice prospective customers to learn more about the company and see how MODsocket works.

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FOCUS: Art Direction + Design
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DATE: April 2011
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CLIENT: Ad Giants

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As part of a larger standardization project, we made all of GSK's unbranded websites fully responsive. Asthma.com was the first site to be redesigned and established the standards to be used for all other sites.

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FOCUS: Art Direction + Design
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DATE: September 2013
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CLIENT: GSK

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In 2012, The Snoring Center was looking for a unified creative platform to improve its existing fractured brand equity. The idea, The Beauty of Silence, focuses on the health risks that come with snoring, along with the nuisance it brings to bed partners. We also demonstrated ways the brand could tailor the website to speak to segmented audiences while improving the user experience in order to drive lead generation.

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FOCUS: Art Direction + Design
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DATE: May 2012
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CLIENT: The Snoring Center

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Working with a core team of dedicated craftsmen, we developed a Designer Handbook to help our designers get organized. Through a series of lunch & learn sessions, I trained over 60 people during a three-year span to adhere to a consistent set of standards. From basic file naming conventions to folder organization, Photoshop best practices, and design resources, this handbook has it all and has stood the test of time.

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FOCUS: Process Standards + Training
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DATE: 2011 / In-Progress
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CLIENT: imc2 / MEplusYOU / Personal